Yvette Lamb pictured who works as a UK freelance copywriter and content writer on website copywriting and brand messaging

About

As both consumer and copywriter, I must have read a million About pages in my life.
(I’m kind of exciting like that.)

Some of them are excellent, and leave me with a spring in my step and a song in my heart. Crucially, I’m left knowing the story behind the site and feeling connected to the brand. It’s subtle, but special. Maybe they’ve reassured me, maybe they’ve answered some wonderings, always: they’ve interested me.

Other About pages – meh, I’ve been indifferent.

They’re not awful, but I’m left (and leave I do) uninspired with all trace of them forgotten. We humans are fickle like that. These pages have dutifully trotted out an About Page, about their service. Not about what their ideal customer wants to know, not about what their ideal customer is looking for, and not about why, as a brand, they are the perfect fit.

Then there are the few that break my heart just a little. Because they’re poorly laid-out, badly written, and to be frank – Boring McBoringson. 

I’ve been a freelance copywriter since 2015, delivering flawless brand messaging and smart digital content to a range of businesses. I buzz about behind the scenes – bringing brands to life and communicating with clout.

In short, I’ll be the expert in my field (providing a flawless copywriting service) and you’ll be the expert in yours (being a dazzling business genius). Sound good?  

While I could tell you all about my love of live music, my obsession with Mad Men and my penchant for cheese toasties, this really isn’t about me. It’s about your business.

You want to be sure you’ve found an experienced freelance copywriter to deliver perfectly pitched messaging that benefits your business. And you have.

After all, you’re the star in all of this – I just know how to light you up.

Ready to be seen above a sea of so-so content?

Freelance Copywriter Services:

Direct Response Copywriting

To provoke a call to action and increase sales and sign ups: landing pages, direct sales mail and email, e-commerce

Content Writing

To elevate your brand, impart information and engage your audience: brochures, case studies, articles, blogs, video scripts, nurture emails, newsletters, white papers

Brand Storytelling

To bring your business and brand to life and connect with your audience: About pages, Home pages, FAQs, social media strategy and content